潜移默化推广 营造用户免费环境——解密CMMB终端的发展困惑

来源 :中国传媒科技 | 被引量 : 0次 | 上传用户:zhangnly
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
半月前某日临睡前,忽见电视中闪出著名台球选手丁俊晖手拿着“手持电视”终端,卖力的为手持电视看世界杯做着宣传。广告宣传往往是水到渠成的事情,如冰川露在水面之上的体积只占其总体积极小一部分。当今手持电视正以这种势头、能力与信心,已经真真切切的来到了老百姓面前。种种迹象已经表明,CMMB产业已经进入快速发展期,在可以预见的将来,手持电视及其各种应用将以各种形式、各种终端出现在消费者面前。在产业飞速发展的同时,各种问题往往也会显得更加突出与急迫。各方的观点与意见也会显得格外的多。这是很正常的事情,甚至是可以说是一个很好的现象,可以帮我们看到来不及想到的问题,解决问题。而作为一种创新的技术,在推广的过程中肯定会遇到各种阻力,也许是来自于传统观念,也许是来自于发展的困惑,甚至是来自于竞争对手的打压。从无到有,从小到大,CMMB产业经历了艰辛与曲折的发展,同时也取得了很多令人瞩目的成绩。如今,更多的企业加入到了这个产业链中来。在预期分享飞速发展带来的好处的同时,所有的参与者们更应抱着共同把产业做大的信心与决心,充分交流,开拓思维,加强合作,并练就一颗更强壮的心脏。只有经得起风浪,经得起考验才能取得成功,CMMB产业是这样,参与其中的人们更是这样。 Half a day before going to sleep on one day, suddenly saw the famous billiards player Ding Junhui flashing out of television “handheld TV ” terminal, hard-working to watch the World Cup to do publicity. Advertising is often a matter of course, as the glacier’s volume above the surface of the water is only a tiny fraction of its overall size. Nowadays, handheld TV is now coming to the people with this momentum, ability and confidence. There are indications that the CMMB industry has entered a period of rapid growth. For the foreseeable future, handheld TVs and their various applications will take various forms with various terminals appearing before consumers. Along with the rapid development of the industry, various problems tend to become more prominent and urgent. The views and opinions of all parties will also appear particularly numerous. This is a very normal thing. It can even be said that it is a very good phenomenon. It can help us to see the problems that are too late to think and solve problems. As an innovative technology, it is bound to encounter various obstacles during the promotion process, perhaps from the traditional concept, perhaps from the development confusion and even from the pressure of competitors. From scratch, from small to large, CMMB industry has experienced hardships and twists and turns, but also made a lot of remarkable achievements. Today, more companies have joined the industry chain. While expecting to share the benefits brought by the rapid development, all participants should hold the confidence and determination to expand their industries together, fully exchange ideas, explore new ideas, strengthen cooperation and train a stronger heart. Only by storm, stand the test to be successful, CMMB industry is the case, the people involved more so.
其他文献
期刊
期刊
企业在日益激烈的市场竞争环境中生存、发展、壮大的根本在于培植和打造核心竞争力。绩效考核作为企业管理的重要举措,是将企业战略落到实处、提升企业核心竞争力的有效手段之
期刊
期刊
期刊
期刊
期刊
期刊
请下载后查看,本文暂不支持在线获取查看简介。 Please download to view, this article does not support online access to view profile.
期刊