论文部分内容阅读
5月的自主SUV销量突然从高歌猛进跌入了销量下滑的深渊,并且这个速度还并不算慢,一些产品的销量跌幅已近半数。这是一个危险的信号。我们来说说为什么自主SUV的销量会出现了如此大的波动。首先,合资公司产品的价格在竞争压力下正在下探,这个夏天他们已经准备好了满满的各种促销攻略,优惠幅度有些接近万元。这让不少过去囊中略微羞涩的消费者看到了蹦一蹦就能够到甜葡萄的时机,于是纷纷转投合资阵营。其次,一场惨烈的价格战正在自主SUV中上演,始作俑者是哈弗H6推出了8.99万元
SUV sales in May suddenly from the triumph into the abyss of sales decline, and this speed is not too slow, some products sales decline nearly half. This is a dangerous signal. Let’s talk about why there is such a big fluctuation in the sales volume of autonomous SUVs. First of all, the price of the joint venture’s products is dropping under the pressure of competition. This summer, they have prepared a full range of promotional strategies, some of which are marginally favorable. This allows a lot of the past, a little shy in the bag of consumers see a jump jumped to the sweet grapes, so have switched to a joint venture camp. Second, a fierce price war is staged in the autonomous SUV, the initiator of the Haval H6 introduced 89,900 yuan