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在社会主义现代化建设中,体育事业进步很快,人们对于体育运动迫切需求兴盛起来,我国的时代体育发展新时期到来了。中国体育正在走向世界、影响国际。随着建设体育强国,新的体育经济就要发生、发展起来。因此,重视体育经济理论和实践,是建设体育强国的重要方面。体育的经济战略,是把体育的经济问题和体育发展战略问题,放在一起研究。在当代,对中国体育经济的理论和实践进行发展战略的研究,主要有三个目的: 一、建立我国自己的体育产业和体育经济体制; 二、解决发展体育的资金新来源,减轻国家经济建设投资负担; 三、创建具有中国特色的马克思主义的体育经济理论和实践学说,发展具有中国特色的体育运动学说。
In the process of socialist modernization, sports have progressed rapidly, and people are in urgent need of sports. The new period of sports development in our times has come. Chinese sports are moving toward the world and affecting the world. With the construction of sports power, a new sports economy will take place and develop. Therefore, attaching importance to the theory and practice of sports economy is an important aspect of building a powerful country for sports. The economic strategy of sports is to study the economic problems of sports and the strategic issues of sports development together. At present, the research on the development strategy of the theory and practice of China’s sports economy has three main purposes: First, to establish China’s own sports industry and sports economic system; second, to solve the new sources of funds for the development of sports and reduce the investment in national economic construction Third, we should create a Marxist theory of sports economy and practice with Chinese characteristics and develop a sports theory with Chinese characteristics.