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一、企业字号权的概念字号权,也称商号权,是个体工商户、企业等主体将合法的文字组合进行依法登记而取得的专有使用权。《民法通则》第二十六条规定,个体工商户可以起字号。《企业名称登记管理规定》[1]第十条规定,企业可以选择字号。字号权是企业名称权的主要表现方式。
First, the concept of corporate identity rights The right to name, also known as the right to trade, is the individual industrial and commercial households, businesses and other subjects will be the legitimate combination of words registered in accordance with the law and the exclusive right to use. Article 26 of the General Principles of Civil Law stipulates that individual industrial and commercial households can play names. Article 10 of the Provisions on the Administration of Enterprise Name Registration [1] stipulates that an enterprise may choose a font size. The right of name is the main expression of the right of the enterprise name.