我国加入WTO,加剧了报刊竞争,竞争几乎进入“白热化”状态。随着经济的发展和消费者选择空间的扩大,企业与媒体相互间的依赖度和关联度不断得到强化,企业通过报刊进入消费者的感觉世界,争夺消费者的眼球,报刊也从“出售”对消费者的影响权中获取收益。 China’s accession to the WTO has exacerbated newspaper and magazine competition and competition has almost entered a “white-hot” state. With the economic development and the expansion of consumer choice, the dependency and correlation of enterprises and media are continuously strengthened. Enterprises enter the consumer’s sensory world through newspapers and magazines, compete for the attention of consumers, newspapers and periodicals are also sold from " Revenue from the right to influence consumers.