“体验展示”是一种在当前商业展会设计中被广泛运用的设计手段。本文对“体验展示”的概念进行了阐述,进而分析了展示设计中所谓“体验”设计的层次:即产品体验、理念体验和价值体验的结构层次。 “Experience Show ” is a design tool that is widely used in the design of current trade shows. This paper elaborates the concept of “experience display”, and then analyzes the hierarchy of so-called “experience” design in display design: the structure of product experience, idea experience and value experience.