党报党刊的记者需要转变新闻稿件写作的方向,不断增强读者意识,更好地满足读者的需求,这样才能有效拓展我们党报党刊的读者受众面,才能有效应对新媒体条件下,报刊发行的困难和压力,本文重点从读者心理分析,读者意见收集,紧扣需求,撰写新闻稿件等方面提出了以读者意识为指导的党报党刊记者新闻写作方向的新思考。 Journalists of party newspapers and periodicals need to change the orientation of press manuscript writing and constantly enhance their awareness of readers so as to better meet the needs of their readers. Only in this way can we effectively expand the readership audience of party newspapers and periodicals in order to effectively cope with the new media conditions, Difficulties and pressures, this paper puts forward a new thinking on news writing direction of the party newspaper journalists under the guidance of readers ’consciousness from the aspects of psychological analysis of readers, collection of readers’ opinions, demand closely and writing of news articles.