按照某种习惯性的方式去考虑问题,这叫做思维定势;按照某种习惯性的方式去处理解决问题,这叫做行为定势。然而,在出现特殊情况时,思维定势和行为定势往往会妨碍人们找到解决问题的新方法。倘若采用非思维定势的创造性思维,却往往会产生出异乎寻常的效果来。 在推销方面,如果抛弃定势思维,运用非常规性思维,就可能出奇制胜,取得异乎寻常的良好效果。 下面是两个出奇制胜的推销故事:巧读“酸挑” According to a habitual way to consider the issue, which is called the mindset; in a customary way to solve the problem, which is called behavior. However, when there are special circumstances, mindset and behavior often prevent people from finding new ways to solve the problem. If we adopt creative thinking that is not thinking and thinking, we will often produce extraordinary results. In marketing, if we abandon the fixed thinking, the use of unconventional thinking, it may surprisingly win, achieved exceptionally good results. Here are two surprisingly successful sales stories: Clever reading “acid pick”