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信息时代科技的多样化发展和全球化的影响,推动了我国传统文化符号在移动端应用。借助现代化的传播技术,对于传统文化符号的宣传、创新与继承发扬都具有非常重要的作用。优化传统文化符号在移动端界面的设计,会使移动端的文化符号更加符合传统文化中的认知习惯和方式,更符合国人的审美情趣,从而提升人们对于传统文化的热爱。本文结合当前传统文化符号在移动端界面的设计过程中出现的问题,对于文化符号设计的应用进行了分析,并对相关的理论进行了借鉴,从而进一步优化了设计理念和方法。
The diversified development of science and technology in the information age and the impact of globalization have promoted the application of traditional Chinese cultural symbols on the mobile side. With the help of modern communication technologies, it is very important for the propaganda, innovation and inheritance and development of traditional cultural symbols. Optimizing the design of traditional cultural symbols on the mobile interface will make the mobile cultural symbols more in line with the traditional culture of the cognitive habits and ways, more in line with the aesthetic taste of the people, so as to enhance people’s love of traditional culture. In this paper, the problems that arise in the design process of the mobile terminal interface are analyzed based on the current traditional cultural symbols. The application of cultural symbolic design is analyzed, and the related theories are referenced, so as to further optimize the design concepts and methods.