市场经济时代,企业间的竞争日益激烈,如何与同行争夺消费者,让消费者乐意购买本企业经营的商品?国外精明的经销商在营销中妙用“限卖”手法,取得了出奇制胜的效果。莱尔超级市场是意大利一家专售新产品的超市,它的经营独具特色,采取“限卖”促销。“限卖”就是对任何新产品都只 In the era of market economy, the competition among enterprises has become increasingly fierce. How to compete with consumers for the consumers and make consumers willing to purchase the products that the company operates? The savvy dealers in foreign countries use the “limit selling” tactics in marketing to achieve surprising results. Lyle Supermarket is an Italian supermarket that specializes in new products. It has a unique operation and adopts “limited sales” promotions. “Limited sale” means only for any new product