广告设计课程是视觉传达设计专业的核心课程之一,笔者结合学生作品容易出现的问题来阐述对广告设计课程的艺术性教学思考,希望通过总结教学经验,完善教学方法。 Advertising design course is one of the core courses of visual communication design major. Based on the problems that students are apt to appear, the author expounds the artistic teaching thinking of advertisement design course, hoping to improve the teaching methods by summing up teaching experience.