文化是有理性的人类创造的习惯性行为方式, 对于文化,“我们必须不断扩展它的意义, 直至它与我们的日常生活几乎成为同义的。”①麦克卢汉认为“媒介即信息”。电视媒介的信息应该是文化的诗意栖居。但是, 不幸的是, 电视在物欲横流的市场化空间下,患了文化贫血症。电视文? Culture is a rational way of habitual behavior created by mankind, for which “we must continually extend its meaning until it almost becomes synonymous with our everyday life.” 1 McLuhan considers “media as information.” The information of the television media should be the poetic dwelling of culture. Unfortunately, however, television has had anemia of culture under the materialistic market. TV text?