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什么样的广告才能吸引人?这是每个广告主最关心的事。在回答这个问题以前、我先要问大家一个问题:什么样的人最受别人欢迎?是人云亦云没有主见者吗?是仗势欺人的走狗吗?是个性软弱处处倚靠他人的人吗?都不是,真正受人欢迎的是独立人格的人,不管他是走红道、白道还是黑道的。广告也是这样,如果广告没有自己的风格,那就会“消失于芸芸众生之中”,在一大本广告中永远没有受人注目的机会。我之所以将大家称的风格改为“人”格,是因为这样更能体现人在广告中的主导地位。广告是人做的。是人决定的,如果人才平平,见解碌碌,谁都不会期望他制作好的广告或选择好的广告。现在的生意都是由法人操作的,所以,广告的人格要通过广告公司的人员素质来体现出来;而广告的选
What kind of advertising can attract people? This is the most concern for each advertiser. Before answering this question, let me first ask you a question: What kind of person is the most popular among people? Is it a person who has no opinion of others? Is it a bully dog? Is it a person who is weak in his personality? No, it is true. Those who are welcomed by independent personality, whether he is taking the Red Road, White Road or the underworld. The same is true of advertisements. If the advertisement does not have its own style, it will “disappear in the mortal beings.” There will never be a chance of attracting attention in a large advertisement. The reason why I changed everyone’s style to “personal” is because it better reflects people’s dominance in advertising. Advertising is done by people. It’s up to the people to decide, if the talent is flat and the opinion is mediocre, no one will expect him to make a good advertisement or choose a good advertisement. The current business is operated by legal entities. Therefore, the personality of advertisements must be reflected by the quality of the personnel of advertising companies; and the selection of advertisements.