随着媒体科技水平的不断发展和提高,时间和空间的概念变得逐渐模糊并最终走向消失,这也为全国甚至是全世界的媒体品牌的创造提供的可能。在分析了众多成功的案例后,我们可以清楚的看到,在我国目前媒体市场由卖方市场转变为买方市场的背景下,要想迅速的扩张,与其说是以资本为纽带搞资本扩张,还不如说是以品牌为标志搞品牌扩张。 With the continuous development and improvement of the media science and technology, the concept of time and space has gradually become vague and eventually disappeared. This is also possible for the creation of media brands in China and even in the world. After analyzing a large number of successful cases, we can clearly see that in the current context that the media market in our country is transformed from a seller’s market to a buyer’s market, in order to expand rapidly, the capital expansion as a link will not be so much as it is As it is branded brand as a sign of expansion.