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本文对九运会、十运会和十一运会的赞助市场及主要赞助企业现状进行研究,指出目前全运会赞助市场存在的问题并提出相应解决办法。通过对近三届全运会组委会和举办方两方面进行对比分析,提出了促进全运会赞助市场开发的对策与建议,有利于我们更好的开发全运会赞助市场。
This paper studies the current situation of sponsorship market and major sponsors in the 9th National Games, the 10th National Games and the 11th National Games, points out the problems existing in the sponsorship market of the National Games and puts forward corresponding solutions. Through the comparative analysis of the Organizing Committee and organizers of the last three National Games, the countermeasures and suggestions for promoting the development of sponsorship market for the National Games are put forward, which helps us better develop the sponsorship market of the National Games.