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创造力和革新中的一个核心理念是从约束限制中获得自由发挥。自由意味着没有偏见的选择和判断能力。然而,纯粹的自由简直是幻想。总是有着各种来自外在的压力和自身内在的各种限制,对个人和企业来说,这些局限性都是真实存在的。一个企业必须要认识到它自身的局限性,这源自于它的竞争环境、它的资源、它的知识水平和它的团队。然而,这些领域的限制不一定是消极的。自由需要理性规范去获得成功。我们从研究有高度创造力的企业中了解到这一点:限制性的要求给它们的创造提供了一个方向。对限制性要求的准确定位(或标示出范围)会促使这些企业去招募那些具有创造力的员工和开发相关更具附加值的革新。在此文中,我们讨论的是决定企业品牌的限制性定位将是企业能否持续发展的和成功变革的关键。
One of the core ideas in creativity and innovation is to be free to play out of constraints. Freedom means no prejudice in the choice and ability to judge. However, pure freedom is simply fantasy. There are always various external and internal constraints that are real to both individuals and businesses. An enterprise must recognize its own limitations, which stem from its competitive environment, its resources, its level of knowledge, and its teams. However, the limitations in these areas are not necessarily negative. Freedom requires rational norms to succeed. We learn from the study of highly creative enterprises: Restrictive requirements provide a direction for their creation. Accurate positioning (or plotting) of restrictive requirements will prompt these businesses to recruit creative staff and develop more value-added innovations. In this article, we discuss the key to determining whether the restrictive positioning of an organization’s brand will be sustainable and successful.