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乍暖还寒,转眼2007 CHIC开展在即,一派熙熙攘攘的繁荣景象即将上演:作为本展会主角之一的服装企业在纵情展示自己的同时又将会热情地力邀相关人士加盟;而意欲找个好婆家的加盟商、代理商们也在苦苦寻觅着他们的“如意郎君”。一段看似简单的“姻缘”其实并不简单,要真想“你情我愿,永结秦晋之好”的话,彼此还需细细“相亲”。毕竟,对于服装企业来说,销售渠道的控制力对企业未来的发展起到决定性的作用;而能否觅到合适的品牌,对于加盟商和代理商们也是能否挖到“金矿”的关键。因此,本刊特邀三家服装行业的代表型企业,分别谈一谈他们在拓展渠道过程中的心得体会,希望能起到以小见大的作用。
At first glance, CHIC 2007 is going to be launched soon, bustling prosperous faction is about to be staged: As one of the protagonists of the show, apparel enterprises indulge themselves while inviting interested parties to join; and intended to find a good wife Franchisee, agents are struggling to find their “wishful Lang Jun ”. A seemingly simple “marriage ” is actually not simple, really want “If you love me, Yongjie Jin good”, then each other need to be careful “blind date ”. After all, for apparel companies, the control of sales channels plays a decisive role in the future development of the enterprise. Whether or not a suitable brand can be found is also possible for franchisees and agents to dig into the gold mine "key. Therefore, the magazine invited three representative enterprises in the apparel industry, respectively, to talk about their experience in the process of expanding channels of experience, hoping to play a small role.