策划学起源于市场营销领域,后广泛应用于经济领域、文化领域、政治领域等,20世纪末策划开始在建筑领域、规划领域崭露头角,策划思维开始融入设计过程之中。设计策划指的是设计人员在设计构思的过程中,以市场和经营为着手点,从项目的市场可行性研究、目标定位、风格定位、空间的形态、开发运营、财务预算等诸多方面进行构思和决策,是联系市场与设计的纽带。 Planning originated in the field of marketing, widely used in the economic field, cultural field, political field, the end of the 20th century planning began in the field of construction, planning emerge, planning thinking began to integrate into the design process. Design planning refers to the designer in the design process of thinking, the market and business as a starting point, from the project’s market feasibility studies, target positioning, style positioning, spatial configuration, development and operation, financial budget and many other ideas And decision-making, is the link between the market and design.