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当前我国传统出版产业面临多重困境,一方面产业自身供需错位,中低端出版物充斥市场,导致库存高企,迫切需要改善供给质量;另一方面,面对电商的强势崛起、数字化出版的冲击和自出版的兴起,传统出版产业链不断被解构,出版方的主导地位逐渐被蚕食。众筹出版作为一种新的商业模式,改变了出版产业的传播方式和盈利模式,提高读者的互动感和参与感,延伸传统出版业的产业链,提高产品附加值,为传统出版产业链重塑带来了空间。
At present, China’s traditional publishing industry is faced with multiple dilemmas. On the one hand, the industry itself is in a dislocation of supply and demand. Low-end publications are flooding the market, resulting in high inventories and an urgent need to improve the quality of supply. On the other hand, in the face of the strong rise of e-commerce and the impact of digital publishing And since the publication of the rise, the traditional publishing industry chain has been deconstructed, the dominant position of the publisher gradually eroded. As a new business model, crowdfunding publishing has changed the mode of communication and profitability of the publishing industry, increased readers’ sense of interaction and participation, extended the traditional publishing industry chain and added value to the traditional publishing industry Plastic brought space.