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根据罗兰·巴特的神话学理论,大众文化通过其符号的表意机制,具有构建大众神话的功能。本文将该理论运用于流行电视节目的分析,认为《爸爸去哪》电视符号精心建构了关于“好爸爸”的当代神话。但在网络传播环境下,“好爸爸”神话遭到解构,说明网络吐槽具有解构大众文化神话的深度功能。应辩证看待网络吐槽对官方意识形态和主流价值的解构,一方面它导致意义和声音的多元化,另一方面也可能导致社会意识形态和价值观念上的混乱或虚无主义。
According to Roland Barthes theory of mythology, mass culture has the function of building popular myths through its notational mechanism of representation. This paper applies the theory to the analysis of popular TV shows and thinks that the TV symbol “Where are you going to Dad” carefully constructed the contemporary myth about “good dad ”. However, under the environment of network communication, the myth of “Good Daddy” has been deconstructed, which shows that Internet Tucao has the profound function of deconstructing popular mythology. The dialectic theory should deconstruct the deconstruction of the official ideology and the mainstream value. On the one hand, it leads to diversification of meaning and sound, on the other hand, it may also lead to confusion or nihilism in social ideology and values.