广告主观点一:在限播令下,有限时段播出的电视剧成为更为稀缺的传播资源,广告主将更加关注甚至争夺。但如果补充节目的收视效果欠佳,而且原有电视剧广告时间因稀少而价格昂贵且播出品牌有限,那么有部分广告主则有可能将广告预算从电视调整到其他媒体、从卫星频道调整到地面频道进行优化组合投放。 Advertiser point of view: In the limited broadcast order, a limited time broadcast of television drama becomes a more scarce dissemination of resources, advertisers will pay more attention and even competition. However, some advertisers may adjust their advertising budget from television to other media if the supplementary programs are ineffective and their original TV shows are too sparsely timed and expensive to broadcast. From satellite channels to Terrestrial channels for optimal portfolio delivery.