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一、环境分析(一)国内乳制品发展现状从农业产业结构来看,发达国家乳制品行业产值占农牧林渔业总产值的20%,而我国乳制品行业产值仅占农牧林渔业产值的3%,与世界发达国家相比,我国乳制品行业发展起步晚,仍有很大的发展空间和增长潜力。重庆“天友乳业”因其多年积累的良好口碑和品牌效应而得到消费者的认可,但随着本土其他乳
First, the environment analysis (A) the status quo of domestic dairy products From the perspective of agricultural industrial structure, the output value of dairy industry in developed countries accounted for 20% of the total output value of agriculture, animal husbandry and forestry, while the output value of China’s dairy industry accounts for only the output value of agriculture, animal husbandry and forestry 3%. Compared with the developed countries in the world, the development of dairy industry in China started late and there is still plenty of room for growth and growth potential. Chongqing “Tian You Dairy ” because of its many years of good reputation and brand recognition and consumer acceptance, but with other local milk