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2008年,《广告研究》(即《广告大观理论版》)杂志发起并创办了“全国广告研究优秀硕士论文评选”活动,旨在鼓励和支持广大青年学子对广告和品牌传播的关注和研究,同时借此平台为我国营销传播行业发掘更多的后起之秀。两年时间,共推出数十篇优秀硕士论文,有效地促进了行业新生力量的成长和广告学术研究的繁荣。活动自创办以来,得到了北京大学、中国传媒大学、上海师
In 2008, “Advertising Research” (ie, “Grand View Theory of Advertising”) magazine launched and founded the “National Award for Excellent Dissertation Research on Advertising Research” to encourage and support the attention of young students to advertisements and brand communication Research, at the same time take this platform for our marketing communications industry to explore more rising star. In two years, a total of dozens of outstanding master’s thesis were launched, effectively promoting the growth of the industry’s freshmen and the prosperity of academic research on advertising. Since its inception, Peking University, Communication University of China and Shanghai Normal University have been awarded