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《直邮营销》10月特别报道直邮邮件打开率是直邮营销效果最重要的衡量标准之一。“一封根本没有被打开的邮件,就不可能有被点击的机会,从而也不存在被转化成销售的可能。”那么营销人对此能做些什么呢?有研究报告显示,有一些很基本的因素可以极大地影响企业直邮邮件的打开率。以下就是基于对2014年至2015年1兆亿直邮信件进行分析之后找到的直邮营销人应该纳入考虑的四个因素。
Direct Mail Marketing October Special Report Direct Mail Rates are one of the most important metrics for direct mail marketing effectiveness. “An email that has not been opened at all is unlikely to be clicked, and there is no possibility of being converted to sales. ” So what can marketers do about it? Some studies have shown that there are Some very basic factors can greatly affect the open rate of business direct mail. The following are four factors that should be taken into account by direct mail marketers who found after analyzing 1 trillion direct mail from 2014 to 2015.