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在设计跨文化趋势的今天,中国当代设计师应当正确认识民间美术的价值,并把它合理应用到招贴设计中去,兼具视觉表现与民族内涵。文章通过对民间美术与招贴设计造型原则的分析与对比,探讨了招贴设计中应用民间造型元素的规律与方法。民间美术独有的文化内涵,有利于招贴设计深度上的拓展,中国当代招贴设计的发展方向不仅仅需要满足于世界,更需要贴上民族的标签。
In the design of intercultural trends, contemporary Chinese designers should correctly understand the value of folk art, and apply it rationally to the poster design, with both visual expression and national connotation. Through the analysis and comparison of the principle of folk art design and poster design modeling, the article discusses the rules and methods of applying folk modeling elements in poster design. The unique cultural connotation of folk art is conducive to the development of poster design depth, the direction of development of contemporary Chinese poster design not only need to be satisfied with the world, but also need to paste the national label.