一、账单业务发展现状分析 账单作为一种新兴分众传媒,具有广告针对性强、覆盖面广、直投到户、性价比高等特点,拥有巨大的广告市场。但由于以下几方面因素导致账单业务无法得到快速、稳定的发展。 一是账单制作成本高,限制了账单业务规模的扩大。其中,账单制作客户出于对自身 First, the status of billing business development Billing as a new focal point media, with advertising targeted, wide coverage, straight to the home, cost-effective features, with a huge advertising market. However, due to the following factors, the bill business can not be quickly and steadily developed. First, the high cost of bill making has limited the expansion of the bill business. Among them, the bill making customers out of their own