论文部分内容阅读
“推出轻卡服务品牌是江淮发展战略的需要,做大做强商用车必须要实现差异化,产品差异化已经形成,所以必须打好服务差异化这张牌。”毫无疑问,江淮的强势亮相为2013中国国际商用车展增色不少。无论是参展产品规模、展台搭建都与之前参加北京或者上海国际车展不相上下。江淮的意图很明显,在战略调整方向明确之后,希望借2013中国国际商用车展之机,向媒体、同行、客户释放一个强烈的信号:随着业务重心的转移,以轻卡为代表的江淮商用车业务将全面提速。战略调整,重拾优势本次车展,江淮汽车旗下的重卡、中卡、轻卡、微卡、轻客、发动机悉数亮相,其中轻卡3大品系帅铃、江淮铃、好运展车的数量最多,而江淮本次车展的发
“The introduction of light truck service brand is Jianghuai development strategy needs, bigger and stronger commercial vehicles must be differentiated, product differentiation has taken shape, so we must lay the service differentiation card.” There is no doubt that JAC’s Strong debut for the 2013 China International Commercial Auto Show a lot of color enhancement. No matter the size of the exhibiting products, the booth construction is similar to the previous participation in Beijing or Shanghai International Auto Show. JAC’s intent is obvious. After the direction of strategic adjustment is clear, it hopes to take the opportunity of 2013 China International Commercial Auto Show to release a strong signal to the media, peers and customers. With the shifting of business focus, JAC commercial vehicles represented by light trucks Business will be fully accelerated. Strategic adjustment and regaining advantages The auto show, JAC’s heavy trucks, medium trucks, light trucks, micro trucks, light buses and engines were all unveiled. Among them, the top three light trucks were handsome bell, Jianghuai bell, The JAC hair show this hair