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随着网络、手机等新媒介的出现和发展壮大,报纸行业受到极大的冲击。作为传统媒体的代表,如今的报纸业在发行量和广告量等方面出现大幅度的下降,报业集团的经营日益困顿。甚至有专家提出了“报纸已消亡”的说法,从而将报纸业的发展推到了风口浪尖之上。鉴于此,对新媒体时代报纸编辑创新进行了探讨,以期对相关从业人员有所借鉴意义。
With the advent and development of new media such as the Internet and mobile phones, the newspaper industry has been greatly affected. As representatives of traditional media, the newspaper industry nowadays has witnessed a sharp decline in circulation and advertising volume, and the newspaper group has become increasingly troubled. Some experts even put forward the “newspaper has died”, thus pushing the development of the newspaper industry to the cusp. In view of this, this paper discusses the newspaper editorial innovation in the era of new media with a view to reference the relevant practitioners.