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近日,“冰桶挑战”吸引了众多眼球。有意思的是,这项源于美国的公益行动在中国却走了样。“冰桶挑战”是由美国ALS协会为资助对抗“肌肉萎缩性侧索硬化症”行动,在互联网上发起的一项宣传和劝募活动。活动要求参与者要么在24小时内接受“浇冰水”挑战,要么为“渐冻人”捐出100美元。根据8月21日的统计信息,美国ALS协会共收到捐款4180万美元,仅8月20日就新增184310名捐款人,一天之内筹款额高达860万美元。
Recently, “ice bucket challenge ” has attracted many eyeballs. It is interesting to note that this nonprofit initiative from the United States has taken a different turn in China. “Ice Bucket Challenge ” is an awareness and campaign launched on the Internet by the ALS Association for funding operations against “Muscular Atrophy Lateral Sclerosis”. The event required participants to either challenge “Ice Water” within 24 hours or donate $ 100 for “Frozen Man”. According to statistics released on August 21, the ALS Association of the United States received donations of $ 41.8 million in total and added 184.310 donors only on August 20, raising as much as 8.6 million U.S. dollars in one day.