“卖点”一词,是近年影视营销者创造的一个纯粹市场经营词汇,既准确又概括地将包装、品牌、质量、特色、风格、样式等商品特性涵而盖之。而“卖点”找得是否准确,则是衡量一个电影宣传人员的多方面素质的标准。譬如,一部影片既有显在的卖点,又有潜在的卖点,当我们在进行市场“炒作”时,必须有侧重地突出它的某些最能发掘市场能量的卖点。这就要根据影片风格品位、投放时机,以及市场态势有针对性地抓 The term “selling point” is a purely market-managed vocabulary created by video marketers in recent years, covering both the characteristics of packaging, brand, quality, character, style and style in a precise and general way. The “selling point” to find accurate, it is a measure of the quality of a wide range of film publicity standards. For example, a movie has both obvious selling points and potential selling points. When we carry out “speculation” on the market, we must emphasize some of its selling points that can best exploit market energy. This should be based on the style of the film style, delivery time, and the market situation targeted