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现代广告的美学特征及中国传统美学观在我国现代广告设计中的运用与影响,系统地指出了中国传统美学观在现代广告设计中的积极方面与进步思想,肯定其价值的存在与某些积极因素。
The aesthetic characteristics of modern advertisement and the application and influence of Chinese traditional aesthetics in modern advertisement design in our country systematically point out the positive and progressive thoughts of Chinese traditional aesthetics in the design of modern advertisement and affirm the existence and some positive factor.