全球经济和会展经济之间是一种相互影响的关系,要发展会展经济,就一定要快速发展全球经济,相反,要发展全球经济,也一定要加速发展会展经济。为了实现全球经济的快速发展,应该对会展经济实施有效的管理措施。基于此,主要对文化视域下的会展管理展开探讨。 The global economy and the convention economy are interdependent ones. To develop the convention economy, the global economy must be rapidly developed. On the contrary, to develop the global economy, we must also speed up the development of the convention economy. In order to achieve the rapid development of the global economy, effective management measures should be implemented for the convention and exhibition economy. Based on this, we mainly discuss the exhibition management under the cultural horizon.