各种形式的旅游,特别是以观光为主要目的的旅游活动,具有丰富的文化内涵。由于各个国家和民族之间的历史社会差异和文化心理的距离,了解和欣赏异国的不同文化常常是人们出国旅游的一个重要动机和活动内容。而旅游者又总是从他所属的国家和民族文化出发,来审视和评价旅游目的地的文化的,因此可以说,国际旅游在一定程度上是一种文化比较活动。旅客所在地和旅游目的地的文化积淀越深厚,两种文化的差异越大,这种比较就越能激发起旅游者的兴趣。例如,中华民族与法兰西民族 Various forms of tourism, especially tourist activities with the main purpose of tourism, have rich cultural connotations. Due to the differences between historical and social cultures and cultural psychology among different countries and nations, it is often an important motivation and activity for people to travel abroad to understand and appreciate different cultures in different countries. And tourists always start from his own country and ethnic culture to examine and evaluate the culture of tourist destination. Therefore, it can be said that international tourism is to some extent a cultural activity. The deeper the cultural heritage of tourist destinations and destinations, the greater the difference between the two cultures, the more this kind of comparison can stimulate the interest of tourists. For example, the Chinese nation and the French nation