企业文化是企业核心竞争力的重要组成部分,而企业文化的核心内容是企业核心价值观。本文对核心价值观的重要意义和作用、培育核心价值观的方法进行了探讨,从全员参与、加强组织领导和制度建设、注重宣传引导、建立激励与约束机制等方面提出培育核心价值观的有效途径,以期提高新建企业的团队凝聚力,保障筹建目标的顺利实现。企业价值观是企业文化的核心和动力之源,其能量渗透到企业的目标、战略、政策、日常管理及一切活动中,反映到每个部门、每个员工、每个产品上,也 Corporate culture is an important part of the core competitiveness of enterprises, while the core content of corporate culture is the core values ​​of the enterprise. This article discusses the significance and function of core values ​​and methods of nurturing core values, puts forward effective ways to cultivate core values ​​from full participation, strengthening organizational leadership and system construction, focusing on publicity and guidance, establishing incentive and restraint mechanisms, With a view to improving the team cohesion of newly established enterprises and ensuring the smooth realization of the goal of preparation and construction. Corporate values ​​are the core of corporate culture and motivation, its energy penetration into the business goals, strategies, policies, daily management and all activities, reflected in each department, every employee, every product, but also