图书陈列是影响图书销售的关键。遵循视觉原理进行图书陈列,不仅能传播图书的信息、突出图书的特点、吸引读者购买,而且能美化书店环境,营造书店氛围,展示书店形象。将视觉营销理念融入图书陈列视觉营销(VMD)是指借助无声的语言,与顾客沟通,向他们传达产品信息、服务理念和品牌文化,达到 Book display is the key to book sales. Follow the visual principle of the book display, not only can spread the book information, highlight the characteristics of the book to attract readers to buy, but also beautify the bookstore environment, create a bookstore atmosphere, display bookstore image. Incorporating Visual Marketing Ideas into Book Display Visual Marketing (VMD) is the process of communicating with customers using silent language to communicate product information, service concepts, and brand culture to