市场经济的今天,毫无疑问,最稀缺的营销资源将是消费者的注意力,如何打开消费者的欲望大门,已成为众多企业殚精竭虑所思考的问题;奥运会,一个全球的盛事,每届都吸引了全球数十亿人口的目光,这无疑是一个绝佳的市场资源,无论是否成为奥运会的营销主角,仅这些曝光率和庞大的消费 Today’s market economy, there is no doubt that the most scarce marketing resources will be the consumer’s attention, how to open the door to the desire of consumers, many businesses have become the focus of thinking problems; the Olympic Games, a global event, each session Attracting the eyes of billions of people around the world, this is undoubtedly an excellent market resource, regardless of whether it becomes the marketing protagonist of the Olympic Games. Only these exposures and huge consumption