电视节目“制播分离”在中国虽然出现20多年了,但在市场、体制和宣传喉舌相互交织的大背景下,一直不温不火的保持着一种常态化的平衡。从最早1996年,广电总局提出除新闻节目外,其他节目可以考虑采用制作和播出分离开来的建议,央视也开始了制播分离的探索,而后的1999年广电总局“66号”、“82号”文件的出台,在政策管理上有了依据,各地方台也开始关注和试水,风云突变的2000年又 Although the television program “Separation of Production and Broadcasting” appeared in China more than 20 years ago, it has maintained a normalized balance in a tepid environment under the background of intertwined markets, institutions and propaganda mouthpieces. From the earliest in 1996, SARFT proposed besides news programs, other programs could consider making and broadcasting proposals separated, and CCTV also started its exploration of separation of broadcasting and broadcasting. Then in 1999, SARFT , “82 ” document introduction, there is a basis for policy management, local stations also began to pay attention to and test the water, the sudden change in 2000 and