在现实社会里生存,你可以拒绝很多东西:网络、染发、摇滚、同居……但你拒绝不了广告。它们遍布城市的每个角落,无论在等车、读报、看电影,广告总会扑面而来。有人把广告做成了垃圾,比如说那些被人丢弃、被人践踏的小传单有人把广告做成了精品,比如说奥美集团——全球最著名的整合传播集团之一,进入中国15年,它的形象已经由一个优秀的4A 级的广告公司演化成一个提供360度品牌管理服务的整合传播巨头。奥美对客户的收费标准与很 Living in the real world, you can refuse a lot of things: the Internet, hair, rock, cohabitation ... but you can not refuse advertising. They are located in every corner of the city, no matter waiting for the car, reading newspapers, watching movies, advertising always blowing. For example, people who put advertisements into rubbish, such as those discarded and trampled leaflets, have advertised as a boutique. For example, Ogilvy Group, one of the world’s most famous integrated communications groups, has been in China for 15 years , Its image has evolved from an excellent 4A-level advertising agency into an integrated communications giant that offers 360-degree brand management services. Ogilvy & Mather charges customers very much