面对激烈的市场竞争,公立医院必须不断提高核心竞争力,以保持持续的竞争优势。主要途径为:加快技术更新;建立现代营销策略;实施品牌战略;降低运行成本;积淀医院文化。 Faced with fierce market competition, public hospitals must continuously improve their core competitiveness in order to maintain a sustained competitive advantage. The main ways are: to speed up technological upgrading; to establish a modern marketing strategy; to implement the brand strategy; reduce operating costs; accumulation of hospital culture.