论文部分内容阅读
本文通过对受众认知规律及声像作品传播效果的层级性的理论分析,结合科普片《数字化农业》的创作,得出以下结论,即音像制品创作与受众认知结构有密切关系,科普音像制品的传播效果好坏与受众的认知结构与规律是否和谐有直接关系,即在信息作用于受众的心理层面,受众的关注程度或知晓程度(选择注意)是受众对作品理解程度(选择理解)的基础;受众的理解度(选择理解)是其赞同度与信奉度(选择记忆)的阶梯;赞同度与信奉度(选择记忆)是接受信息的结果。在创作科普音像作品的过程中,应重视选题调研工作、纯净创作目的、注意内容定位和科学内涵、重视受众的认知规律与叙事技巧,努力做到作品价值观的渗透与受众心灵的和谐交互,从而达到启迪公众热爱科学、理解科学、掌握科学技术,提高公民科学素养的目的。
Through the theoretical analysis of audience’s cognition rules and the hierarchical nature of the audio and video works, combined with the creation of “digital agriculture” in science popularization, the author draws the following conclusion: the audiovisual products creation is closely related to the cognitive structure of the audience, The quality of the product’s communication is directly related to whether the cognitive structure and the law of the audience are harmonious or not, that is, the degree of attention or awareness of the audience (choice of attention) when the information is acting on the psychological level of the audience is the audience’s understanding of the work ); Audience understanding (choice of understanding) is its ladder of approval and belief (choice of memory); approval degree and belief (choice of memory) is the result of receiving information. In the process of creating popular audio-visual works, attention should be paid to the selection and research of topics, the purpose of pure writing, the content orientation and the scientific connotation, the cognition rules and narrative skills of the audience, the permeation of works’ values and the harmonious interaction of the audience’s hearts , So as to enlighten the public to love science, understand science, master science and technology, and improve the scientific literacy of citizens.