实体或者线上渠道的变化,根本的核心不在于谁打败了谁,而是消费者选择了谁。“看起来,前些年被电商压迫得似乎喘不过气来的实体店有些复苏迹象,但我们也必须看到,今天的实体店经营还是非常困难。”IBM大中华区全球企业咨询服务部零售与消费品行业合伙人叶国晖说,“我们从关店比例和单店同比增长两个重要指标来看,前者在增加,后者在下降,这都反应出如今的实体店经营依旧具有很大挑战。”叶国晖认为,不能就此论断实体店会被取 Entity or online channel changes, the fundamental core is not who defeated who, but consumers who choose. “It looks like there was some recovery in some outlets that seemed to be out of breath in the last few years, but we must also see that today’s physical stores are still very difficult to operate.” IBM Greater China Global Business Consulting Ye Guohui, a partner in the retail and consumer goods industry at the service department, said, “We are seeing two important indicators, including the percentage of closed stores and the year-on-year growth of single stores. The former is increasing and the latter is declining, reflecting the fact that today’s physical stores still have Great challenge. ”Ye Guohui that can not be judged on the store will be taken