现代农业观光旅游正快速发展,但存在特色不明显,同质化严重等问题。遵道镇作为绵竹市沿山旅游线上的乡村小镇,旅游产业发展基础较好,但还需升级提档。其措施是在统筹规划下,融合信息、文化、人才培养等元素,促进当地向民宿、特色村镇为主的度假生活发展。 Modern agricultural sightseeing and tourism are developing rapidly, but there are such problems as the characteristics are not obvious and the homogeneity is serious. Zundao Town, as a rural town along the mountainous tourist routes in Mianzhu City, has a good foundation for the development of the tourism industry, but it needs to be upgraded to file. The measures are to integrate the elements of information, culture and personnel training under the overall planning and promote the development of local holidays that mainly focus on houses and lodgings and special villages and towns.