每年我国加油站都有一些非车辆用油,如国家项目施工建设用油、抗旱农业用油、工矿企业设备用油等,并且每年这一比例都有增长。这些非车辆用油同车辆用油还存在本质上的不同,其影响主要因为季节因素、地点因素以及市场等因素的影响较大。加油站非车辆用油客户(以下简称非车辆客户)的开发与管理比较薄弱。基于此些问题,针对非车辆用户所用油问题进行探讨,以此转变对非车辆用油客户的营销策略。1非车辆客户的构成 Every year, China’s gas stations have some non-vehicle oil, such as construction and construction of national oil project, agricultural oil drought, industrial and mining equipment, oil, etc., and this proportion has increased each year. These non-vehicle oil and vehicle oil are still fundamentally different, the main impact because of seasonal factors, place factors and market factors such as greater impact. Gas station non-vehicle oil customers (hereinafter referred to as non-vehicle customers) development and management of relatively weak. Based on these issues, the issue of oil for non-vehicle users is explored to change the marketing strategy for non-vehicle oil customers. A non-vehicle customer’s composition