奥运会就像一个魔方,它给消费者造成的感觉是:能够成为奥运赞助商的企业都是“很厉害”的,这些企业的产品和服务自然也值得信赖。借助奥运会这个四年一次的体育盛事,可以在短时间内极大地提高知名度和美誉度,因而企业为了能在这个有限的平台上占有一席之地而绞 The Olympic Games is like a magic cube, which gives consumers the feeling that the enterprises that can become Olympic sponsors are “very powerful” and the products and services of these enterprises are naturally trustworthy. With the quadrennial sporting event of the Olympic Games, you can greatly increase your visibility and reputation in a short period of time, so that your company will be able to win a place on this limited platform