提到光大花园,人们就自然而然想到“大榕树下,健康人家”。凭借着这句广告语,光大花园4年来在广州市场建立起鲜明的品牌形象。但光大花园并没有在这些成绩中止步,而是在改革中继续前行。2002年光大集团内部人事经历了一系列的变动,尤其是从北京总部过来接管光大花园全面工作、现任光大花园房地产开发有限公司总经理王继平,可谓是最大的人事变动。随后光大花园在销售策略、经营理念等进行了一系列的改革,在业内产生了不少震动。榕树上的品牌关于2002年光大集团经营理念的调整,王继平说,现在房地产开发和4年前已大不一样,引导生活是开发商时刻要思考的问题。光大集团要用新的方式引导生活,如2001年光大花园业主私家车的拥有率是10%,而2002年的拥有率就达到了20%,这就说明随着人们生活水平的提高,人们的消费观念也在改变。经过4年的建设,光大花园的入住率在95%以上,已有近2000户业主入住,一流的 Mentioned Everbright Garden, people naturally think “under the big banyan tree, healthy people ”. With this slogan, Everbright Garden in the past 4 years in Guangzhou market to establish a distinctive brand image. However, Everbright Garden did not stop in these achievements, but in the reform continue. In 2002, the internal personnel of Everbright Group underwent a series of changes. In particular, it took over from Beijing headquarters to take over the work of Everbright Garden. Currently, the current director of Everbright Garden Real Estate Development Co., Ltd. Wang Jiping is the biggest personnel change. Everbright Garden followed a series of reforms in sales strategy and business philosophy, which generated a lot of vibration in the industry. Banyan tree brand on 2002 Everbright Group business philosophy adjustments, Wang Jiping said that now the real estate development and 4 years ago has been quite different, guide the life of the developer is always thinking about the issue. Everbright Group to guide the use of new ways of life, such as Everbright Garden owner ownership of private cars in 2001 was 10%, while in 2002 reached 20% ownership rate, which shows that as people’s living standards improve, people’s Consumer attitudes are changing. After 4 years of construction, Everbright Garden’s occupancy rate of 95% or more, has nearly 2,000 owners occupancy, first-class