旅游企业一旦与“诚信”失之交臂,失信于游客,其市场的存活力将大打折扣。因为,“诚信”不仅是旅游业腾飞的支点,更是维护正常社会关系和经济秩序的重要基石。本文试图分析旅游企业诚信确实的主要表现形式及原因,并从微观和宏观两方面提出较为具体的解决措施。 Tourism enterprises once and “good faith ” missed, lost their trust in tourists, its viability of the market will be greatly reduced. Because “good faith ” is not only the fulcrum of taking off of tourism, but also an important cornerstone of maintaining normal social relations and economic order. This article attempts to analyze the main manifestations and causes of the true and true integrity of tourism enterprises and to propose more concrete solutions from the micro and macro perspectives.