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企业间的营销合作是企业之间合作的重要内容 ,也是区域经济合作重要组成部分 ,企业间的营销合作对于合作企业双方在激烈的市场竞争中是一种双赢的选择 ,对于整个区域经济来说有利于加快农业产业化进程 ,对于社会来说 ,则有利于有限资源的节约使用 ,合理利用。自愿、平等、互利是企业间营销合作的原则。品牌联合 ,产品开发研制合作 ,共享营销网络渠道 ,合作促销是营销合作的主要形式。寻找共同利益点 ,建立相互信任的长期友好的关系是合作营销的主要方法。
Marketing cooperation among enterprises is an important part of cooperation between enterprises and an important part of regional economic cooperation. Marketing cooperation among enterprises is a win-win choice for both cooperative enterprises in the fierce market competition. For the entire regional economy, It helps to speed up the process of agricultural industrialization. For the society, it is conducive to the economical use and rational utilization of limited resources. Voluntary, equal, mutual benefit is the principle of marketing cooperation among enterprises. Brand cooperation, product development and cooperation, sharing marketing network channels, cooperation and marketing is the main form of marketing cooperation. Looking for common interests, establishing mutual trust and long-term friendly relationship is the main method of cooperative marketing.