论文部分内容阅读
后金融危机时代,全球政治与宏观经济前景不容乐观,中东北非政局不稳、欧洲主权债务危机重要、汇率持振荡与自然灾害频发,对整个工程总承包市场影响较大,使得中资企业在开拓国际市场时面临前所未有的政治、经济以及公共安全等风险,传统的管理方法得难制定出科学的营销策略。在投标报价的过程中,各种复杂因素交互作用,使得估算出覆盖4~5年项目执行期的所需合理费用变得越来越难。
Post-crisis era, the global political and macroeconomic outlook is not optimistic, the political situation in the Middle East and North Africa is not stable, the European sovereign debt crisis is important, the exchange rate shocks and natural disasters are frequent, and the overall project contracting market has a great impact, making Chinese-funded enterprises in Faced with the unprecedented political, economic and public safety risks in the development of international markets, the traditional management methods make it difficult to formulate a scientific marketing strategy. In the bidding process, the interaction of various complicated factors makes it more and more difficult to estimate the reasonable expenses required to cover the project implementation period of 4-5 years.