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随着我国加入WTO,市场竞争将更趋激烈,这将给广告业带来前所未有的契机。作为目前传播信息主要媒体之一的户外广告,以其展示时间长,展示效果好而在广告领域中有着很重要的作用。但传统户外广告只有单一画面,无动态视觉效果,而电子显示屏造价昂贵且色彩单调,因此,一项可以使户外广告动起来的新技术——彩色画面全自动循环广告机便应运而生。
With China’s accession to the WTO, the market competition will become even more intense, which will bring unprecedented opportunities to the advertising industry. As one of the main media for disseminating information at present, outdoor advertisements play an important role in the field of advertising because of their long presentation time and good display effect. However, the traditional outdoor advertising has only a single screen, no dynamic visual effects, while the expensive electronic display and monotonous color, therefore, a new technology that can make outdoor advertising move - full-color advertising screen automatic circulation machine came into being.