对许多人来说,徐源的名字或许陌生,但如果提起江苏无锡小天鹅洗衣机、小天鹅电冰箱这些家电产品,人们却耳熟能详,因为小天鹅的品牌形象在老百姓的心目中印象是美好的。小天鹅的品牌营销凝聚着徐源的心血和汗水。 2001年12月18日,应邀前来重庆参加中国企业变革风暴高层论坛的徐源先生,就在抵渝的当晚,欣然地接受了我们的专访。 For many people, Xu Yuan’s name may be strange, but if you bring Jiangsu Wuxi Little Swan washing machines, Little Swan refrigerators these home appliances, people are familiar with, because the brand image of Little Swan in the minds of ordinary people impression is good. Little Swan brand of marketing embodies Xu’s effort and sweat. On December 18, 2001, Mr. Xu Yuan, who was invited to come to Chongqing to attend the high-level forum for the storm of enterprise reform in China, readily accepted our exclusive interview on the evening of his arrival.